Real estate marketing is an overcrowded niche nowadays. As a real estate agent, there are so many ways to market and sell homes that it can become confusing rather quickly as to which methods you should use. Even then, many ways of real estate marketing have become outdated and are no longer as effective as they once were. With ever-changing technology and increasingly shrinking social barriers, you need to understand what actually works to market and sell homes in today’s world.
Here are four modern tips that every real estate agent must understand and learn to stand out in the crowded real estate market.
Now, the real estate yard sign is nothing new in terms of marketing a newly listed home. It has been around for some time. However, it is important to understand that not all yard signs are created equal. In times past, simply having any sign in a yard was enough to grab people’s attention and pique their interest. Design didn’t matter as much then, but that is no longer the case in the modern, fast-paced world we live in. Now, to really grab someone’s attention you need to stand out. Design your sign with simplicity and legibility in mind. Use fonts that are attractive, but also easy to read. Use two to three colors at the most and make sure the color contrast is pleasing to the eye. For more on designing the perfect real estate yard sign read this.
3D virtual tour technology is transforming the real estate industry. In the past, home shoppers would contact their real estate agent or the listing agent to go look at a home. Real estate agents also host an “open house” to get potential buyers in the door of a property to get a closer look. With 3D virtual tour technology, home shoppers can now “walk through” a home in which they are interested and get a great feel for it without ever stepping foot into it. Virtual tours allow them view every room and feature of the house, good and bad, before contacting an agent. By the time they contact an agent, they are much more ready to buy and more ready to make an offer. The result is a marketing tool that is saving time and money for real estate agents and prospective home buyers.
Social media is where all your potential home buyers are hanging out. And while it may seem obvious that you should be using social media in your real estate marketing, there are some unique ways to stand out on the various social networks. On Facebook, you should post every time you have a new listing and include lots of images. That’s the most basic and obvious thing you can do. To take it a step further, you can create a special page just for local listings and homes and promote that page heavily. Using Facebook ads strategically will also help you put listings in front of the right people, especially since organic reach on Facebook is very low for pages. Make sure you are utilizing other social networks as well. Instagram and Pinterest, for instance, are highly visual platforms that are perfect for showcasing new homes.
Email marketing is the king of online marketing in just about any niche. People are more likely to see your marketing message and respond to it if they are getting it through an email. In fact, 67% of businesses list email marketing as having the greatest ROI for online marketing. The key, though, is having people to send emails to. One of the best ways you can capture email addresses for your real estate business is by giving away valuable content in exchange for an email. You can offer a free home buyer’s guide like eSure Realty, to reach people who are actively interested in buying a home. Not only will you be seen as an authority, but you will build trust with prospective buyers by giving them valuable information for free.
There are many other forms of marketing that real estate agents can take advantage of. The key to effective marketing is to find a few avenues that work the best for you and stick with those. Don’t try to use every method available or you will quickly burn out and become frustrated. Keep it simple and become an expert at your favorite marketing methods.